New Years Eve:
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Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world's most iconic urban places. Through the Square's electronic billboards, public plazas, vacant areas and popular venues, and the Alliance's own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways. Times Square has always been a cultural district and place of risk, innovation and creativity, and the arts program ensures these qualities remain central to the district's unique identity.
Special thanks to the following foundations, corporations, and government agencies for their support of Times Square Arts in 2023–2024:
Meta Open Arts
Morgan Stanley
National Endowment for the Arts
New York City Department of Cultural Affairs in partnership with the City Council
New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature
Times Square Advertising Coalition
Times Square Edition Hotel
