Promote your brand in the heart of New York City.

The Times Square Alliance presents free annual events, live music, public art, and cultural programming throughout the year, including Solstice in Times Square, Love in Times Square, TSQ LIVE, Pride, and New Year's Eve. Partners and sponsors of Times Square Alliance programs can promote their brand at the Crossroads of the World with activations, on-site signage, social media, and press inclusion.

For partnership opportunities, please contact:

Anna Starling

Vice President, Development & Strategic Partnerships

Times Square Alliance
Signature Events

Partners of Times Square Alliance events gain access to the vast audience of Times Square and can promote their brands with customizable activations, inclusion in on-site signage, social media posts, press inclusion, and more.

Reach out to partner with us
Times Square Arts
Public Art

Times Square Arts presents free public art 365 days a year on the iconic screens of Times Square and large-scale sculptures on the plazas. Partnerships can be customized to support Midnight Moment, a specific commission or artist residency, or general support for Times Square Arts. Supporters of Times Square Arts receive public recognition for their generosity and insider access to our events and programs.

Reach out to partner with us
A group of men and women are posing for a picture in front of a stage.

Plan an event in Times Square

Learn more about permitting an outdoor event on Times Square's Broadway Pedestrian Plazas. Our Production & Operations Team can help you throughout the process.

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Advertising & Digital Billboards

Discover unique ways to showcase your brand in Times Square, including out of home opportunities on lamppost banners, BigBelly receptacles, and the famous digital billboards that ring our plazas.

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Photo of digital screen in Times Square