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Crossroads is the Alliance's free benefits program for local employees and residents. You work or live in Times Square — and we want to help Times Square work for you. That means helping you discover the the best of the district, through everything from exclusive discounts at neighborhood businesses to information about new business openings, local events, historical tidbits, and everything else we think might be relevant to your life in Times Square.
After all, whether you work backstage or in an office, whether you check customers out at a register or check guests in at a hotel desk, whether you bus tables or clean rooms, whether you live here or you just feel like you do... you put time and energy every day into making Times Square a creative and vital space. You deserve something in return.
Our primary way of keeping in contact with you and keeping you informed is through our monthly Crossroads Newsletter, where we tell you about new discounts, upcoming events, and various other things taking place in the district — as well as sending out the occasional survey so we can hear back from you.
(Do you work here and also want to receive our weekly stakeholder email with business resources and more? You can sign up to receive Stakeholder Updates at the link above as well.
Crossroads is the Alliance's free benefits program for local employees and residents, helping you discover the the best of the district through exclusive discounts at neighborhood businesses; information about new business openings, local events, historical tidbits, and everything else we think might be relevant to your life in Times Square; and more.
If you live or work in the district, sign up for the monthly Crossroads newsletter to stay informed about what's happening in the district and what special offers we have for you. Make sure to specify that you live or work in the district!
Sign up for the Crossroads Newsletter
Under the new program launched in 2017, the Alliance promotes fewer deals with deeper discounts for a shorter period of time than ever before, enabling us to work with more of our businesses throughout the year. Offers range from 20% off at lunch to discounts on entertainment venues and shopping. In the past, we have worked with the TSQ MKT kiosks, John's of Times Square, Mia's Brooklyn Bakery, The Ribbon, and more.
We are looking for creative neighborhood partners who are interested in offering exclusive discounts and opportunities in Times Square. Participation in the program is free. Please email Carlotta Ramos, our Stakeholder Services Manager, for more information on how to get involved with the program and promote your business with local employees and residents, as well as making sure that your employees stay informed about what's new in Times Square.
Make sure you're signed up for the Crossroads newsletter to get regular monthly updates on what's going on in the district. (You will need to specify whether you live or work in the district.)
The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works everyday to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.
Invite your employees to sign up for our Crossroads e-newsletter. (Note that they will need to mark that they live or work in Times Square in order to see the sign-up option.)
Invite us to your office to make a presentation about the Alliance and its programs. We can customize our presentation for your employees, including free giveaways, lunch and more.
Partner with us to offer an exclusive deal to our 9,000+ members through the Crossroads e-newsletter.
Share details with us about an upcoming event you'd like listed in the newsletter or on our website.
Is there more information that you're looking for? Do you want to know more about how we can help you? Get in touch with our Stakeholder Services team:
