Famous 1960’s Andy Warhol Screen Tests of Bob Dylan, Allen Ginsberg, Lou Reed, Harry Smith and Edie Sedgwick, among others made in his studio, the Silver Factory, were shown publicly for the first time on Times Square’s electronic billboards from 11:57 pm to midnight each night in May, 2015.

In the mid-1960s, Warhol’s studio became a diverse scene of artists, friends, and celebrities, many of whom posed for short films titled Screen Tests. Warhol made almost 500 of these silent, slow-motion 16mm film portraits in the span of three years.

The footage that was shown as part of Midnight Moment Andy Warhol Screen Tests 1964-66 included Screen Test: Rufus Collins [ST61], 1964; Screen Test: Walter Dainwood [ST66], 1964; Screen Test: Bob Dylan [ST82], 1966; Screen Test: Allen Ginsberg [ST115], 1966; Screen Test: Donyale Luna[ST195], 1965; Screen Test: Nico [ST239], 1966; Screen Test: Lou Reed (Apple) [ST268], 196;Screen Test: Twist Jim Rosenquist [ST284], 1964; Screen Test: Edie Sedgwick [ST309], 1965; andScreen Test: Harry Smith [ST314], 1964.

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