The seemingly ordinary event of a woman playing with her beloved cat in hand-drawn animation took over the screens via hand-drawn animation in September 2013’s Midnight Moment. Created by award-winning New York art and performance group Nature Theater of Oklahoma, this colorful and intimate animated film brought the experimental theater group's work to over fifteen of the largest digital signs in Times Square.

The three-minute hand-drawn animation was a part of the Nature Theater of Oklahoma’s epic Life and Times series, a sixteen-hour multi-art serial created from a single phone conversation with a 34-year-old woman, who told her whole life story up to the present day. The clip was taken from Episode 4.5, originally a 30-minute animated film that begins with the end of high school and the search for love.

Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. September 2013's program was co-presented with the French Institute Alliance Française (FIAF) as part of FIAF’s 2013 Crossing the Line festival.