Botanic

A simple icon of a calendar
May 1
-
May 31, 2016
Times Square
Jennifer Steinkamp
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BotanicMay 1, 2016 - May 31, 2016Jennifer SteinkampLehmann MaupinTimes Square Arts brought Jennifer Steinkamp’s brief film Botanic to Times Square’s electronic billboards from 11:57pm to midnight every night in May, 2016. This project was a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.Botanic was an animation consisting of flowering condolence plants floating inside a cubic framework. The flowers were blown by an unseen force, causing the plants to collide with each other and the edges of the frame. With each collision, they broke apart into a collection of seeds, twigs, leaves and petals. The animations looped forward and back, transitioning between breaking apart and coming back together. By placing the animations on multiple screens in Times Square, the container of the video expanded to the space of the city, where the imagery of nature contrasted against the man-made architecture.Photographs couretsy of Ka-Man Tse for @TSqArts.

Public Programming

Time
Title
Description
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BotanicMay 1, 2016 - May 31, 2016Jennifer SteinkampLehmann MaupinTimes Square Arts brought Jennifer Steinkamp’s brief film Botanic to Times Square’s electronic billboards from 11:57pm to midnight every night in May, 2016. This project was a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.Botanic was an animation consisting of flowering condolence plants floating inside a cubic framework. The flowers were blown by an unseen force, causing the plants to collide with each other and the edges of the frame. With each collision, they broke apart into a collection of seeds, twigs, leaves and petals. The animations looped forward and back, transitioning between breaking apart and coming back together. By placing the animations on multiple screens in Times Square, the container of the video expanded to the space of the city, where the imagery of nature contrasted against the man-made architecture.Photographs couretsy of Ka-Man Tse for @TSqArts.

Botanic

Finalists:

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Times Square

Broadway between 41st and 49th Streets

New York, NY 10036

A simple icon of a calendar
Hours

Nightly,11:57PM-12AM

Photography Credit

A graphic of a map of Times Square

Botanic

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Digital
Programming

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