A Logo For America

A simple icon of a calendar
Aug 1
-
Aug 31, 2014
Times Square
Alfredo Jaar
No items found.

A Logo For AmericaAugust 1, 2014 - August 31, 2014Alfredo JaarTimes Square Advertising Coalition, The Guggenheim Museum, Solomon R. Guggenheim MuseumThe Times Square Advertising Coalition (TSAC) and Times Square Arts, collaborated with the Solomon R. Guggenheim Museum to present a reenactment of Alfredo Jaar’s iconic 1987 intervention in Times Square, A Logo for America. This Midnight Moment premiered on Friday, August 1st, 2014 and played every night throughout the month on 15 signs and 45 screens in Times Square.Amidst Times Square’s context of advertising and commercial culture, Alfredo Jaar’s animation A Logo for America displayed the statement “This is not America,” emblazoned across an outline of the United States. Through an apparently contradictory juxtaposition, the work challenged the fact that the word “America” is routinely but erroneously applied to just one part of the American continent. Originally displayed in 1987 on the Spectacolor Sign in Times Square, the 2014 reiteration of this intervention pointed out that, almost 30 years later, the representation of an entire continent is still monopolized by the same, single country.The video work was acquired by the museum as part of the Guggenheim UBS MAP Global Art Initiative, and was presented in conjunction with the exhibition Under the Same Sun: Art from Latin America Today, on view at the Guggenheim Museum through October 1, 2014.Photographs by Ka-Man Tse for @TSqArts.

Public Programming

Time
Title
Description
No items found.

A Logo For AmericaAugust 1, 2014 - August 31, 2014Alfredo JaarTimes Square Advertising Coalition, The Guggenheim Museum, Solomon R. Guggenheim MuseumThe Times Square Advertising Coalition (TSAC) and Times Square Arts, collaborated with the Solomon R. Guggenheim Museum to present a reenactment of Alfredo Jaar’s iconic 1987 intervention in Times Square, A Logo for America. This Midnight Moment premiered on Friday, August 1st, 2014 and played every night throughout the month on 15 signs and 45 screens in Times Square.Amidst Times Square’s context of advertising and commercial culture, Alfredo Jaar’s animation A Logo for America displayed the statement “This is not America,” emblazoned across an outline of the United States. Through an apparently contradictory juxtaposition, the work challenged the fact that the word “America” is routinely but erroneously applied to just one part of the American continent. Originally displayed in 1987 on the Spectacolor Sign in Times Square, the 2014 reiteration of this intervention pointed out that, almost 30 years later, the representation of an entire continent is still monopolized by the same, single country.The video work was acquired by the museum as part of the Guggenheim UBS MAP Global Art Initiative, and was presented in conjunction with the exhibition Under the Same Sun: Art from Latin America Today, on view at the Guggenheim Museum through October 1, 2014.Photographs by Ka-Man Tse for @TSqArts.

A Logo For America

Finalists:

No items found.
Times Square

Broadway between 41st and 49th Streets

New York, NY 10036

A simple icon of a calendar
Hours

Nightly,11:57PM-12AM

Photography Credit

A graphic of a map of Times Square

A Logo For America

Videos

No items found.

Digital
Programming

No items found.

About