Times Square is a hub that captures and celebrates the city's artistic, creative, popular and diverse cultures and is home to more than 5,800 residents, with another 172,000 office workers traveling through daily. With a wide array of dining and shopping opportunities, there is something for everyone here.
The Times Square Alliance, founded in 1992, works to improve and promote Times Square — cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
Discover unique ways to showcase your brand in Times Square, including out of home opportunities on lamppost banners, BigBelly receptacles, and the famous digital billboards that ring our plazas. Plus, explore ways to partner with us on signature events like New Year's Eve.
Learn more about permitting an event on Times Square's Broadway Pedestrian Plazas. Our Production & Operations Team can help you throughout the process.