Isabelita Virtual

Isabel Martínez (b. 1976, lives and works in Barcelona, Spain) is the name behind Isabelita Virtual, an award-winning advertising creative director and photographer with over 15 years of experience at advertising agencies including SCPF, DDB Barcelona, and JWT NY. Isabel has been awarded by Cannes Lions, Clio Awards and the D&AD Festival. In 2011, Isabel launched @IsabelitaVirtual. Since then, she has collaborated as a creative director and image-maker with brands and cultural institutions such as Dior, Hermès, Kenzo, Sony, Louis Vuitton Foundation, and The Moscow Ballet. In 2014, New York Magazine’s “The Cut” included her on its list of 50 Social Media Voices to Follow. In 2015, 2016, and 2017, she was featured as one of the 100 Most Relevant Spanish Women of the Year. In 2018, the @IsabelitaVirtual Instagram Gallery was honored by the Webby Awards (hailed as “the internet’s highest honor” by The New York Times) in the category of Best Social Content in Art & Culture alongside powerhouse cultural institutions such as The Metropolitan Museum of Art, the Guggenheim, and LACMA.