Broadway Goes Green

New industry-wide initiative commits to raising awareness and implementing greener practices both within the theatre community and among theatregoers

In the quest to be more environmentally responsible in the production of entertainment, the Broadway theatre community announced today the launch of BROADWAY GOES GREEN, an industry-wide initiative to reduce Broadway's carbon footprint, adopt environmentally sustainable practices and promote environmental awareness in the creation and presentation of Broadway shows.

In collaboration with the Natural Resources Defense Council (NRDC), an early goal of the initiative is to assess current practices and to disseminate information regarding greener practices to the Broadway theatre community. All segments of the industry – including producers, theatre owners, designers, managers, design shops and others – have developed goals for the first year of this long-term initiative and have already adopted better practices to enhance Broadway’s role as a leader in environmental sustainability.

With the support of Mayor Bloomberg’s office and guidance by the NRDC, leaders of the Broadway theatre community have organized unique groups to focus on the three primary phases of Broadway shows. 1) theatre venue operations; 2) the day-to-day running of shows, and; 3) the creation of shows from concept to stage. These groups will continue to develop and enhance its action plan to adopt greener practices for Broadway theatre and to promote greener practices to Broadway audiences.

For more information, including updates on members of the Broadway community who are already taking action, please visit GreenBroadway.com.