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Release Date: Dec 28, 2011
A giant, seven-foot-tall numeral “2” will arrive into Times Square via flatbed truck on Wednesday, December 21 from 11 a.m. – 11:30 a.m. at the Times Square Visitor Center at 1560 Broadway (7th Ave bet. 46th & 47th Sts). The world-famous “2” will make the New Year complete in the “2-0-1-2” sign as the Times Square New Year’s Eve Ball descends from high atop One Times Square on December 31st. The numeral will be lit upon arrival to help usher in a new era of energy efficiency. The public can see the “2” up close at the Times Square Visitor Center until December 27th.
On Jan. 1, the Energy Independence & Security Act (EISA) will take effect. Reforming 135-year-old standards, it encourages the development of new lighting technology like halogens and LEDs, which reduce energy consumption and costs. To illustrate this new energy efficiency approach, a large trash container labeled “Out with the Old” will be overflowing with 100 watt incandescent light bulbs while today’s “2,” comprised of Philips Lighting’s state-of-the-art LED bulbs, will shine brightly.
Philips Lighting continues to provide all of the Times Square New Year’s Eve Numerals with advanced LED bulbs. The 526 custom-designed Philips scalloped LED flood bulbs that light the numerals use just 9 watts each, compared to the 40 watts consumed by the previous halogen bulbs, representing a 78 percent energy savings.
Tim Tompkins, President of the Times Square Alliance and Jeffrey A. Straus, President of Countdown Entertainment -- co-organizers of Times Square 2012 -- will be on hand to oversee the arrival. Landmark Signs, under the direction of President Tony Calvano, will handle the installation and delivery of the numeral. Silvie Casanova from Corporate Communications at Philips will be available to discuss the LED bulb technology used to light the “2-0-1-2.” For more information, please visit: www.TimesSquareNYC.org
| Date: | Wednesday, December 21 |
| Time: | 11 a.m. (media check-in at 10:45 a.m.) |
| Place: | Times Square Visitor Center, 1560 Broadway (7th Ave bet. 46th & 47th Streets) |