June 24 - September 30, 2004

For Who's Afraid of Red, Blue and Green, GYnther Selichar invited Internet users to create digital animations using the three colors that form the basic building blocks of modern video, computer and television screens. Referencing Barnet Newman's 1960s "zip paintings," Selichar challenged participants to use only vertical stripes in order to explore the nuances of proportion, scale, and color in moving imagery. A prominent jury chose three exceptional animations from a selection of more than six hundred submissions for their mastery of a simple visual system. The jury included Justin Camerlengo, Carl Goodman, Peter Halley, Sarah Jacobo, Anne Pasternak, Barbara Pollack, Yvonne Force Villareal and Benjamin Weil.

Between June 24th and September 30th, 2004, the winners' animations aired on the NBC Astrovision by Panasonic, an icon within the world's most familiar screen-based urban landscape: Times Square. According to Selichar, "this project offers the individual artist an opportunity to both participate and be represented in our mass-media dominated society. The three finalists responded to the project in a convincing and precise manner by simultaneously showing its complex possibilities and the beauty of simplicity."