W HOTELS WORLDWIDE UNVEILS RENOVATION OF

ICONIC W NEW YORK-TIMES SQUARE

Inspired by the Bustling Atmosphere of Times Square,

Renowned Design Firm Yabu Pushelberg

Creates a Contemporary Cool Urban Escape

in the Heart of New York City

W Hotels Worldwide has announced the completion of a full guestroom renovation of the iconic W New York-Times Square. Developed in collaboration with the property’s initial designer, award-winning interior design firm Yabu Pushelberg, the renovation of W New York-Times Square combines form, function and style with cutting-edge design to create a cool urban escape in the heart of New York City. The renovation of W New York-Times Square represents a key milestone as the brand continues to update its initial portfolio while expanding into vibrant, primary destinations throughout North America and internationally. A New York-born brand, W Hotels Worldwide currently has five hotels in Manhattan and will open two new hotels in the area in the next year with the debuts of W Hoboken this spring and W New York-Downtown in early 2010.

One of the first W Hotels in the brand’s growing portfolio, W New York-Times Square debuted in December 2001 as an alluring and sophisticated escape. Seven years later, Yabu Pulshelberg was engaged to renovate the hotel’s 509 guestrooms and suites, which have been re-imagined to capture the energy of Times Square while providing a sleek and glossy refuge from the bustling city.

To create an urban escape perched high above the city streets, each room glows with dramatic highs and lows of light and color bringing an element of techno-glam cool. All rooms feature an innovative, modern, and highly functional work area, topped with a sleek metal and glass surface that supports the many needs of W travelers – where drinks can be shaken and stirred or emails can be scribed and sent under the focused glow of a sculptural lamp. At the window, a shapely, undulating lounger encourages chilling out before going out. In addition, each room offers guests a variety of entertainment options, from W Hotels’ signature “Munchie” Box (W Hotels’ re-invention of the traditional Mini Bar), retro-designed Tivoli radios,  iPod docking stations, and large flat-screen televisions mounted for rotation to ensure comfortable viewing from anywhere in the room.

New design features in the bathrooms echo the aesthetic of guestrooms, making the space feel more expansive with sultry frosted glass doors and walls.  The closet, washed in a bold flash of color, has been designed to fully organize guests’ wardrobes. 

Fantastic Suites (W Hotels’ approach to a Junior Suite) take the techno-glam energy from guestrooms and enliven the space with expansive city skyline views set against a bold color palette that is magnified with a cool dose of electrifying blue. Featuring an abundance of comfortable living and lounging space, a sleek plane adorned with a flat screen television seems to float between the bedroom and living room, separating work from play with style and innovation.

Completely transformed, Sweat Fitness Center has been redesigned to provide health conscious guests with state-of-the art Techno Gym equipment including treadmills, elliptical and weight machines to provide a muscle-toning and pulse pounding workout. Attached to the fitness center, a separate stretching room provides an area for relaxation, stretching or private instruction by a trainer which can be arranged through the hotel’s Whatever/Whenever® concierge service. Additionally, six techno-glam guestrooms are now located on the same floor allowing fitness fanatics the ease of being only steps away from Sweat Fitness.  

For more information on W New York-Times Square, please visit www.whotels.com/newyork.