Midnight Moment: A Digital Gallery
Midnight Moment: A Digital Gallery is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content at the same time every day. This new program is presented by the Times Square Advertising Coalition (TSAC), Times Square Arts, the public art program for the Times Square Alliance. The initiative is a collaboration of the Coalition and the Alliance, with additional partners of participating signholders and artists.
Each month, the program will present a new selection to be screened every day in a countdown to Midnight. Creativity always has been at the forefront of the Times Square signs and their presence is now so integral to the identity of this iconic public space, that they are required within zoning regulations. This level of signholder's commitment to synchronize their daily programs to feature the artist work throughout the year is unparalleled. Every night in Times Square will feature a spectacular viewing.
This April, The Power of Words, a new short film compilation of Nelson Mandela’s words, pays tribute to the peaceful vision of the South African leader and was created especially for the Times Square screens as part of the Midnight Moment. Throughout April, the film will air from 11:57 pm – midnight as part of the Midnight Moment: A Digital Gallery, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts in collaboration with the Tribeca Film Institute and Nelson Mandela Foundation. For more information, click here.