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Home|Live & Work|Crossroads Card|For Businesses & Partners

The Times Square Alliance is proud to introduce to you CROSSROADS: The Times Square Card a valuable perks program available to 250,000+ employees and residents of the Times Square area. The program encourages cardholders to frequent local restaurants, retailers, hotels and attractions like yours.

There is absolutely no cost to participate and become a valued neighborhood partner. Your offer(s) can be designed to suit your particular business need. We ask only that the offer be EXCLUSIVE to Crossroads Cardholders only.

The Benefits

  • FREE targeted marketing
  • Positive PR
  • Increased patronage from employees and residents
  • Increased employee benefits at no charge to you
  • Opportunity to showcase business to cardholders through exclusive events

Want to be a Neighborhood Partner?

Here's How: 

Step 1:  Evaluate your current business. Determine what exclusive offer(s) you can extend to potentially 250,000+ employee's and residents in Times Square. (Reminder: These are the consumers who are here year-round. Your "Returning Customers")

Step 2:  Download and complete the Offer Registration Form. Then fax the completed form to 212-768-0233 or email Crossroads@TimesSquareNYC.org

  • You are welcome to provide more than one exclusive offer to increase visibility
  • For example, you can have a standard percentage off and an offer to encourage group sales
  • If you would like suggestions on an exclusive offer, please feel free to send an email to Crossroads@TimesSquareNYC.org
  • You will then be contacted by a Times Square Alliance staff member.

Step 3: Once the offer registration form has been received you will receive a welcome packet with a Neighborhood Partner window decal & Point of Purchase (POP) sign. Be sure to promptly display the decals identifying your business as a valued Neighborhood Partner.

Step 4: Encourage your employees to sign up for the Crossroads Cardholder E-Newsletter. Once added they'll receive regular updates on the latest deals and promotions available through the Crossroads program. It truly is the best way to be informed of what's happening in their neighborhood.

TIP:  We've found that the best tactic for announcing your involvement in the Crossroads program is "The Two Tiered Approach." First, request cards for your employees as a FREE benefit for working at your establishment. Second, distribute them to employees while announcing your exclusive offer to other cardholders. They can more easily recognize the card upon redemption if they have one of their own.

Be sure to always check the full list of exclusive Crossroads Card offers and discounts.

FAQ’s

Skeptical?  As a New Yorker you have a right to be!  Click here to view frequently asked questions from businesses like you.